A designer with way too many interests but keeps going back to the roots of design.
How I Work
I started in a startup, so I move comfortably between product, brand,
and build. I work across the whole stack: research, problem-space
analysis, UX, visual design, and QA. Having founded a
Started Underscore, a Webflow-based agency helping to build next-gen websites. Unfortunately, it closed in May 2026. , I'll happily push frontend code or build with no-code tools to hit
the quality I'm after.
How I See Design
Design systems, typography, and visual design. My work revolves around these three. I love things that are beautifully crafted and experiences that make you go “hmm, that's smart”.
I'm hooked on how design systems tie digital products together, so I'm always moving between the systematic and the creative.
What Drives Me
Two things. First, taste. As AI closes the loop between design and dev,
I believe the companies with taste will lead this new economy. Second,
people. I love
My SG teammates from MoneyHero Group and helping them discover their own superpower.
Elsewhere
I build things on my own as I explore ways to make my life easier. As a
long term migraineur, I develop my own app to track migraine. I am also
blessed that my design journey have also garnered interest of others as
I spoke at places like
Spoke about my design experience and AI vibecoded app at 2 Friends of Figma events ,
Share about my studies and practice on bilingual typography in design and
Sharing about bilingual typography in Singapore at Singapore Chinese Chamber of Commerce and Industry (SCCCI) .
Find me
Cabinet of Taste
A curated collection of design inspiration and favorite finds.