You're growing. Your brand isn't keeping up.
- Your design isn't moving the business forward. Campaigns are slow, the product feels inconsistent, the website doesn't convert.
- There's no system holding it together. No design system, no shared process, no strategic decisions. It's an operational maturity problem.
- Design is executing briefs, not shaping strategy. It's downstream. The gap is widening.
Instead of managing an agency, a freelance designer, a Webflow developer, and an SEO consultant, I step in as one embedded design leader who owns the full picture.
What you get
Design Expertise
Embedded in your team, I handle product interfaces to brand touchpoints. Decisions get made faster and ship without the back-and-forth.
Scalable Systems
I build the foundations, design systems, processes, and documentation, so your design scales with you.
Invested Partnership
A handful of clients at a time. I bring the latest from the design field and help your team understand the thinking behind the work.
The range I cover
A smarter way to grow
| Option | Cost | What you get |
|---|---|---|
| Hire a full-time design lead | S$8–12K/mo | One person, fixed overhead, taxes, long ramp-up time |
| Engage a design agency | S$10–30K/mo | Rotating team, layered communication, scope creep |
| Manage 3 freelancers yourself | S$3–6K/mo + your time | You become the project manager, quality varies |
| Work with a Fractional Design Partner | From S$3K/mo | Senior design thinking without the overhead, the layers, or the handoffs |
How we work
Flexible Retainers
No long-term lock-ins. Scale up or down based on your goals, timeline, and internal capacity without being trapped in bloated plans.
Senior Expertise
Capped at a maximum of five clients at any time, so you get focused attention, fast feedback, and direct access, not junior handoffs.
Sustainable Systems
We build the right foundations, processes, and systems so your team can confidently carry the work forward.