BriefSpark logo

BriefSpark

Location Singapore
Date
Team Size 2
Role Designer + Builder
Area of Work SaaS / Analytics / SMB / LLM-Powered

Working with SMB and SME clients at Underscore, I noticed a recurring pattern. They had years of blog content and were paying for new SEO articles every month, but had no real sense of who was actually reading any of it. They kept publishing on instinct.

BriefSpark is an analytics tool disguised as a summariser. Visitors see a polished AI summary of an article. The site owner sees who their readers actually are. The tool installs with a single embed line. Currently at $100+ MRR.

Contributor: Joan Tan

Demo

Landing page

Landing page hero

Landing page features

Landing page footer

Product screens

Product screen 1

Product screen 2

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1

Senior product designer with 6+ years across Singapore fintech and consumer.

2

Most recently ran my own design & dev studio, shipping for StraitsX, Hypotenuse AI, Mito Health and various startups.

3

Last led design for insurance at MoneyHero Group (NASDAQ: MNY).

4

Build and ship AI-native products end-to-end, with Claude Code, Codex, and Figma.

5

Open to senior or lead product design roles in Singapore.

Skills & Tools

Product Design / Design Systems / Design Leadership / UI/UX Design / Systems Thinking / Business & Design Strategy / Design Ops / AI-Native Workflows / AI Search (AEO) / SaaS

Claude Code / Codex / Figma / Webflow / Flora

Familiar with JS / HTML / React

Effectively bilingual in English / Chinese

Find me at

Email: zhiliang.work@gmail.com
LinkedIn: linkedin.com/in/czhiliang